The last few years have seen various companies turn to streamers on Twitch and YouTube to promote their products and services, typically with a sizeable paycheck to go along with it. Mizkif is one such streamer, thanks, in no small part, to the massive audience he has grown during his tenure on Twitch, earning him sponsorships from the likes of Gatorade and Mountain Dew. However, it appears the streamer isn't open to all sponsorship offers, as a gambling organization recently found out, despite an offer for well into the millions.
Mizkif spoke about the sponsorship offer during his April 24 stream while reacting to a YouTube video titled The Puppets of Online Gambling, which features a clip of Mizkif talking about another sponsorship offer from a different gambling company. In the aforementioned video, he talks about the earlier offer, which would have paid him $35,000 an hour to promote the unnamed gambling website.
The video prompted Twitch streamer Mizkif to speak about his most recent offer, which he said would have been life-changing for himself and his family. He hesitated, again, to name the company but said it offered him $10 million a year to promote the company for 15 hours a month on stream. Mizkif said the size of the offer, along with being 27-years-old, was extremely tempting as it represented "generational wealth" for his whole family along with making sizeable donations to charities, but he ultimately turned it down for two main reasons.
The first was his concern about the impact this kind of sponsorship would have on "impressionable" members of his audience. Mizkif said he understands the impact streamers have on their audiences, now more than ever, and did not want to lead some viewers down potentially bad paths or break the trust he has built over his streaming career.
His second reason for turning down the sponsorship was it would have forced him to uproot and move to Canada. Mizkif currently resides in Austin, Texas, with several members of One True King, such as Esfand and Emiru, who regularly pop in on Mizkif's streams. He said he has no desire to uproot himself so drastically and live alone, both of which taking this sponsorship would have forced him to do.
While the latter reason is much more personal, the former is one many streamers find themselves wrestling with more regularly as gambling organizations look to streamers for promotion. The sizeable audiences streamers like Mizkif, Pokimane, and Valkyrae have accrued over the years makes them ideal promoters for said gambling sites and services. However, as Mizkif mentioned, there are some viewers who are young and easily impressionable, leading to moral questions about promoting said services.
Source: Dexerto