The streaming platform Twitch recently signed an exclusive deal with the rapper Logic. While the popular entertainer has streamed on Twitch before, this is the first exclusive deal that the streaming service has made with a musician.
While Twitch has been facing many different controversies in the past month, the streaming platform is still going strong. Though there are allegations are coming against content creators on the platform and the Dr Disrespect situation still remains a mystery to viewers and other streamers, many fans go to the site to watch various internet personalities play games or just chat with their audiences.
Logic took to Twitter to announce his retirement from the music business in order to spend more time being a father. After releasing next album titled "No Pressure" on July 24, he will take a step back from the music production world to do other things. One of those other things will be streaming on Twitch. Logic signed a deal with Twitch, indicating that he will be exclusively streaming on the platform. According to an interview, Twitch is giving the musician a seven figure deal to stream his content only on its platform.
Logic says that he's not just a rapper. He also says he's a nerd and that he loves playing video games. He says that he's not doing this for the money. The popular musician has been streaming on and off on the platform since 2015, so he is very familiar with the platform. He also likes the Twitch mods and the ways he can customize his channel to block hateful messages in the chat. The more popular a person is, the more negative messages from others they receive on the internet, and Logic wants to be able to step away from the hate while sharing what he loves.
Logic's first partner stream will take place on July 21 at 5 PM PT, where he'll be playing his new album ahead of it's release date. While this is the first Twitch partnership with a musician, it will likely not be the last. Fans can tune in to his streamers to support him and the new content he'll be producing.
Source: The Verge