Highlights
- Kick.com, a newcomer in the live-streaming industry, is challenging Twitch's supremacy by offering streamers more freedom to broadcast diverse content, including gambling material, without the fear of bans.
- APAC Content Director Lewis Mitchell mentioned that Twitch welcomes this competition with enthusiasm saying if others are eager to invest in the live-streaming space, it's a sign that they are on the right track.
- Despite facing criticism, Kick.com is steadily growing and attracting prominent streamers, indicating its efforts to establish a presence in the streaming universe deserve recognition.
Recently, a senior executive from Twitch provided insights into the intensifying competition with Kick.com. As the world of live-streaming platforms continues to evolve, Kick has emerged as a notable newcomer, capturing the interest of both streamers and fans. Introduced around under a year ago by the popular streamer Trainwreck, Kick is now regarded as a robust contender challenging Twitch's prevailing supremacy in the streaming universe.
What distinguishes Kick from previous contenders, such as Mixer and Facebook Gaming, which struggled to leave a lasting impact, is its unique approach. Kick offers streamers an unparalleled level of freedom to broadcast a diverse range of content, including gambling-related material, without the constant threat of potential bans. Furthermore, a pivotal component of Kick's strategy lies in its ability to attract top-tier talent to the platform by offering an enticing revenue-sharing model. The Kick Creator Program compensates streamers hourly based on factors like stream duration, advertising rates, and viewer engagement. Additionally, this hourly pay complements other revenue sources on Kick, with streamers receiving 95% and Kick taking 5% from ad programs and subscriptions.
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This approach has successfully enticed many streamers, including several of the top Twitch streamers, to sign deals with Kick as the competition in the live-streaming industry heats up. However, Twitch remains unfazed. According to APAC Content Director Lewis Mitchell, who spoke with Dexerto, Twitch welcomes this competition with enthusiasm. Mitchell believes that if others are eager to invest in the live-streaming space, it's a sign that they are on the right track. He added that as the industry grows, it's natural for new platforms to emerge and try to build on the success.
Mitchell emphasized that Twitch's main focus remains on supporting its creators and understanding their needs. Interestingly, he also commented on xQc's mega deal with Kick, saying the amount of money involved didn't surprise him. He stated that Twitch's primary focus remains on its creators, and they are less concerned about how others choose to invest in the industry
While it's undeniable that Twitch currently holds the top spot as the leading streaming platform, dethroning it is no small feat. Nevertheless, the commendable efforts made by Kick.com to establish their presence deserve recognition. Despite facing criticism for various reasons over the past month, Kick continues to grow, with several prominent streamers consistently joining the platform. In addition, Kick is actively working on introducing new features to enhance the user experience.
Source: Dexerto