MAR10 Day is here once again, bringing together Nintendo fans across the world in a celebration of the most iconic video game character of all time, Super Mario. Various companies are celebrating MAR10 Day by offering players a chance to experience in-store events or special discounts on Mario-themed games and movies. There is no better place to be than New York City on MAR10 Day, as businesses and organizations host gaming events across the five boroughs. This year, in addition to its biggest digital celebration of MAR10 Day ever, Nintendo is giving NY gamers a chance to celebrate with the man himself.
Gamers have been publicly celebrating March 10 as MAR10 Day for at least the last decade. However, things became official in 2016, when Nintendo officially embraced the holiday, offering the first of their annual MAR10 Day sales on Super Mario-themed games. Prior to the COVID pandemic, NY-based fans could attend special craft and gaming events at Nintendo NY, the company's two-floor specialty retail space located near 30 Rockefeller Center. Nintendo NY was Nintendo's first retail headquarters worldwide and has become a hub for all things Nintendo, with the company itself hosting live events for Nintendo Directs and special announcements. After 3 years of restricted MAR10 Day events, Nintendo is going all out this year, offering its biggest digital and in-person celebration yet.
Nintendo NY is Hosting an All-Day Celebration for MAR10 Day
This year, Nintendo NY is offering fans a day-long celebration of all things Mario. Early in the day, players can visit Nintendo NY for a special live sale on Mario-themed games and merchandise. The store is known for its unique and exclusive clothes, plush, and accessories, with those featuring iconic Super Mario characters often discounted for MAR10 Day. Fans can also take a picture with "life-size" Bowser and Super Mario Goal Pole statues, or head upstairs to play a featured Switch game on the store's iconic big screen. The store has other surprises planned throughout the day, though details are not public.
In the evening, a new set of festivities kicks off, as Nintendo is hosting a live meet-and-greet with Mario himself. Between 5-7 pm EST, fans arriving at Nintendo NY have a chance to meet Mario and win some exclusive giveaways, while also scoring some free handouts, while supplies last. It is not yet known what materials will be available, but past free giveaways included Lego Mario and Luigi Coins, a stationery set, MAR10 Day Switch and Joy-Con decals, and various treats. Extra lucky fans may score a chance to purchase the new Nintendo Switch Mario Choose One Bundle, which launches at special retailers, including Nintendo NY, in celebration of MAR10 Day.
Nintendo's MAR10 Day Festivities Are Open to Everyone
Fans of Mario who can't make it to Nintendo NY have plenty of other opportunities to celebrate. In addition to its biggest live event in years, Nintendo is celebrating MAR10 Day with a month-long series of sales and events online, including discounts at various retailers, free merchandise at Gamestop on March 11, a My Nintendo Super Mario World Family Fun Sweepstakes, and special videos on the Play Nintendo YouTube Channel. The biggest virtual event on MAR10 Day itself will happen at 11 am EST on the official Lego YouTube channel, where the company will be hosting a big Lego Super Mario Premiere.
MAR10 Day has always been for the fans, and this year it is going to be extra special. Whether at Nintendo NY or in players' local communities, Nintendo is offering fans multiple opportunities to come together and celebrate. This week's release of Wave 4 of the Mario Kart 8 Deluxe Booster Course Pass essentially kicked off Nintendo's virtual MAR10 Day celebration, giving Super Mario fans an early reason to celebrate. With the festivities set to conclude with a major in-person event, The Super Mario Bros Movie, this year's MAR10 Day celebration truly stands to be the best one yet.