Highlights

  • Nvidia is offering 3 months of PC Game Pass and GeForce Now to PC gamers who purchase a new RTX 40 series graphics card until early January.
  • The RTX 40 series cards have faced criticism for their initial price-to-performance, but Nvidia has slashed prices to compete with AMD's Radeon RX 7000 series.
  • The promotional offer may entice PC builders who were on the fence about the RTX 40 series, especially with the added value of PC Game Pass and GeForce Now.

Nvidia has kicked off a campaign that offers 3 months of PC Game Pass and GeForce Now to PC gamers looking to buy a new RTX 40 series graphics card at participating retailers such as Amazon, Newegg, and Best Buy in the US and Canada. This latest Nvidia promotion will run until early January and while supplies last.

The Nvidia RTX 40 series cards that are part of the latest deal range from the high-end RTX 4090 to the budget-friendly RTX 4060. While the RTX 40 series GPUs received a mixed response from PC players who criticized its initial price-to-performance, the perception slightly changed after Nvidia began slashing prices to compete with AMD's Radeon RX 7000 series lineup. With the RX 7700 XT and 7800XT launching at the respective MSRPs of $449 and $499, Nvidia was forced to take action and cut the price of the RTX 4070 down to an MSPR of $550. Yet, this seasonal offer from Nvidia may entice PC builders who remained on the fence about the RTX 40 series.

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Until January 8, customers who purchase an Nvidia RTX 40 series GPU will receive up to 3 months of PC Game Pass and GeForce Now Priority at no added cost. According to Nvidia, the promotion's participating retailers are from the US and Canada and include Amazon, Newegg, Best Buy, B&H, Micro Center, Ant Online, Memory Express, and Canada Computers. However, buyers who want to redeem the 3-month trial of PC Game Pass, a $30 value, must connect their Microsoft and Nvidia accounts via the GeForce Experience app on Windows. After that, users can access PC Game Pass and its vast library of games, including titles such as Rise of the Tomb Raider, Starfield, and Far Cry 6.

In addition to PC Game Pass, new RTX 40 series buyers will get 3 months of GeForce Now Priority, a $30 value. Users who connect their Xbox, Steam, and Epic Games Store accounts can stream their game libraries via the cloud, with access to premium rigs capable of ray tracing for up to six hours per play session at 1080p and 60 FPS. New titles are constantly added to GeForce Now, and November 2023 saw the addition of RoboCop: Rogue City, The Invincible, and The Talos Principle 2 to the streaming service.

Between technologies such as ray tracing and DLSS scaling, and timely price cuts in response to the competition, the Nvidia holiday bundle is an offer worth considering. Only time will tell how PC gamers will respond to it.