Nvidia has unveiled the RTX 4090 and RTX 4080 graphics cards in its upcoming Ada Lovelace range, with proposed release dates being October 12 and sometime in November, respectively. With AMD claiming its RDNA cards will be more efficient, team green has its work cut out for it to keep ahead of the competition, especially with Intel about to enter the arena. The release of the 4000 series, as well as team red's next-gen offerings, will signify the end of the current GPU generation.
It was quite recently that Nvidia teased its mysterious Project Beyond. While there were no details given on what this could be in relation to, many suspected it would likely be the reveal of the Lovelace architecture. The next era of graphical hardware is something that many have anticipated, especially now that the deficit that plagued the Ampere and RDNA 3 ranges is pretty much sorted and many can once again look forward to getting hold of some new graphics cards.
The RTX 4090 from Nvidia will sport 24 GB of GDDRX6 RAM and is said to be four times as fast as its 3090 Ti predecessor, which is currently one of the most powerful GPUs on the market. It's also due to be priced at $1,599, slightly cheaper than the 3090 Ti was when it launched earlier this year. As for the RTX 4080, which will be coming later on, there will be 12 GB and 16 GB variations of the card, priced at $900 and $1,199, respectively.
On top of this, the new GPU, or at the very least the 4090, will use the third generation of the tech giant's Deep Learning Super Sampling upscaling algorithm. Nvidia's DLSS already supports around 200 games, with image upscaling technology becoming more important as the industry advances. For those unaware, this form of AI works by essentially redrawing pixels on screen to turn lower resolutions into higher ones without putting additional strain on the system itself. It's fast becoming the standard in a lot of mainstream titles.
As well as having to go head-to-head with rival AMD, Nvidia also has to contend with Intel and its Arc range of graphics cards. While team blue has yet to get out of the starting gate, with its upcoming hardware most likely being more in line with this soon-to-be-ending generation, it still means there's an additional foe for Jensen Huang and his team to go up against. But now that the RTX 4090 and 4080 have been announced, the GPU market is ready to move forward.