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Microsoft has just launched an all-new website that goes into some detail on why its acquisition of the gargantuan game publisher Activision-Blizzard is, in fact, a good thing. Having been thrown around for quite a long while now, this deal between the two companies is yet to pass all the competitive checks and balances and may yet face additional resistance from various countries' legislators.
Regardless, Microsoft is projecting a confident image in its attempt to convince all its critics that acquiring Activision Blizzard will be good for everyone involved and beyond. "When we do this, we all win," claims the software company's new website, though it's still worth pointing out that the situation is almost entirely unprecedented in the gaming industry. Quite simply, there's no way to tell how such a massive studio purchase might affect the industry in the long run.
In broad terms, Microsoft wishes to provide "more choice and more games for people everywhere," as posted on its new landing page for the deal. As PlayStation's Jim Ryan discusses the Activision Blizzard acquisition with regulators in Brussels, Microsoft is intent on convincing everyone that this is the right way to go. The benefits of Activision Blizzard working under the Xbox umbrella are numerous, claims the site, with various examples being more choice in where people buy games, more competition in various industry niches, and other assorted boons.
With rumors about the Activision Blizzard acquisition getting finalized soon, it's clear that the situation is developing in the background. This new site offers provisions for the latest news about the deal, as well as a variety of articles that discuss Microsoft's plans for Activision Blizzard and its properties. "Developers deserve more options to build, distribute, and monetize," says the site, with references to mobile gaming platforms being a particularly noteworthy highlight, as the site specifically says players should expect "more games on more devices including Xbox, PlayStation, phones, and online."
The community doesn't appear to be overly critical of Microsoft's attempts at pushing the deal through. Namely, reports of various issues and cultural problems at Activision Blizzard studios have done away with much of the goodwill that the publisher had amassed over the years. One of the more recent examples includes Activision Blizzard allegedly withholding raises due to unionization taking place, and Microsoft may be hoping to sanitize this image of toxicity with the acquisition.
It's important not to understate just how successful Activision Blizzard is, either. The October launch of new COD and Overwatch games, for example, is a huge deal, and the publisher has plenty more exciting projects in store at this time. While it's still uncertain whether the deal will get through all the legislative red tape across the globe, it's easy to see why Microsoft is so motivated to make it happen.
Source: Microsoft