Highlights

  • Fans of the Like A Dragon series criticize RGG Studio's choice of streamer xQc for promoting Like A Dragon: Infinite Wealth due to his controversial reputation and lack of knowledge about the franchise.
  • RGG Studio partnered with xQc to tap into his large Twitch and Kick audience and generate hype for the game before its release.
  • Despite the negative reactions, the partnership with xQc is unlikely to impact the sales of Like A Dragon: Infinite Wealth, as the franchise has a strong fan base and the return of beloved character Kazuma Kiryu is highly anticipated.

Fans of the Like A Dragon series aren't happy about streamer Felix "xQc" Lengyel promoting Like A Dragon: Infinite Wealth. The latest Like A Dragon game will release on January 26, but xQc was able to play the game early for a sponsored stream.

Sega's Ryu Ga Gotoku (RGG) Studio has been releasing entertaining promotional materials for Like A Dragon: Infinite Wealth, which include snippets of the game's features and the antics of protagonists Kasuga Ichiban and Kazuma Kiryu, and even an ad starring American comedian Druski. It also partnered with some content creators to showcase the first few hours of Infinite Wealth, like UpUpDownDown's Austin Creed and most recently, Twitch and Kick streamer xQc.

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RGG Studio announced the partnership with xQc on Twitter as he previewed the opening segment of the game on his Twitch channel. However, many Like A Dragon fans criticized RGG Studio's partnership, with many saying that xQc was the "worst choice" because of his controversial reputation and alleged lack of knowledge about the franchise. There were also clips circulating online where the streamer seemed unaware that Like A Dragon: Infinite Wealth was a turn-based game.

xQc is well known for playing Grand Theft Auto Online , where he role-plays with other content creators.

Many Like A Dragon fans said RGG Studio "wasted money" getting xQc because he never played any game in the franchise, and that there were more deserving content creators who could do justice to Infinite Wealth. One Twitter user also claimed that xQc previously said that these types of games were "trash." Meanwhile, there were some xQc fans showing their support, and saying that the negative reactions to his sponsored stream were uncalled-for.

From a marketing standpoint, it makes sense for RGG Studio to tap xQc because he is one of the biggest streamers on Twitch and Kick. His reach would help bolster Like A Dragon: Infinite Wealth's hype before it launches later this week. But it's also understandable why many people are up in arms because xQc has been involved in many controversies and made questionable statements in the past. Even when Like A Dragon fans look past his controversies, they still seemed to believe that xQc was disinterested in Infinite Wealth based on his stream.

While the partnership with xQc may affect how some gamers perceive Like A Dragon: Infinite Wealth, it's unlikely that it will affect the game's sales once it launches. The Yakuza and Like A Dragon franchise has been well-received so far, and with Kiryu coming back for Like A Dragon: Infinite Wealth, many fans are excited to see how the story will turn out.