Highlights
- Kick's partnership with the NELK Boys further solidifies its position as a formidable competitor to Twitch, attracting more content creators to its platform.
- Kick's success can be attributed to its Creator Program and lenient ban policies, which have enticed banned Twitch streamers to switch over.
- The addition of the NELK Boys to Kick's roster is expected to significantly boost the platform's audience growth, and speculation remains about which prominent streamer will join next.
In a move that further cements its rising position in the streaming arena, Twitch's rival streaming platform Kick has officially inked a deal with a top-tier content creator group, bringing the renowned NELK Boys into its fold. As more content creators are drawn towards Kick, it's evident that the Stake-backed platform is strategically positioning itself as a formidable contender to the industry-leading Twitch.com.
Introduced just last December, Kick has undeniably made a significant impact in the streaming world. While many initially predicted the platform's failure, Kick has defied all odds, consistently gaining more success with each passing day. This remarkable achievement can be attributed to the Kick's Creator Program and its more lenient ban policies when compared to Twitch. Twitch's stringent policies have also played a slight role in Kick's success, as it frequently bans even the most popular streamers for violations of its community guidelines. Many of these banned streamers have subsequently made the switch to Kick.com.
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Moreover, Kick's ability to attract top-tier streaming talent from other platforms has been another significant factor contributing to its growth. The platform has been successful in enticing content creators from various backgrounds by offering them attractive and lucrative deals. NELK Boys are the latest to ink a deal with the Trainwreck-represented platform, Kick.com. The NELK Boys rose to prominence on YouTube with their pranks on unsuspecting individuals. Their YouTube channel has an impressive 8.05 million subscribers. Additionally, on Twitch, NELK Boys command a substantial following of over 364K.
The details of the financial arrangement between the NELK Boys and Kick have not been publicly disclosed, but the broader streaming community has had a varied response to the news. Some users expressed unbridled enthusiasm and support for the partnership, while others approached it with a more measured outlook, emphasizing the hard work involved in IRL (in real life) streaming. Furthermore, there has been speculation about Kick's potential future collaborations, with one user hinting at the possibility of renowned streamer Dr Disrespect joining Kick in the future.
The addition of the NELK Boys to Kick's roster is undeniably impactful, given their expansive fanbase across multiple platforms. This strategic alliance is likely to bolster Kick's audience growth substantially. The question of which prominent streamer might be the next to align with Kick.com remains an intriguing one, adding an element of suspense to the platform's future prospects. Notably, Nicholas "NICKMERCS" Kolcheff, a standout personality in the streaming realm and co-owner of FaZe Clan, also recently transitioned to Kick, reportedly for a handsome financial package.