Call of Duty Mobile has made a significant impact on the mobile gaming market and this is largely due to its fun first-person shooter mechanics. The critically praised Call of Duty Mobile allows players to take part in battle royale matches as well as navigate through a variety of maps. Of course, many players prefer a console experience, but the mobile game has attracted fans who are on the go and it is now being recognized as it celebrates an incredible achievement.
While there is no doubt that the Call of Duty franchise has an impressive fan base that is keen to experience its upcoming titles, Call of Duty Mobile still had considerable competition. Some of the best battle royale games had games already out on mobile and it seemed unclear whether Call of Duty Mobile could establish itself. It has been revealed that the mobile game has now established itself effectively.
Call of Duty Mobile has hit 250 million downloads surpassing the 236 million downloads of PUBG Mobile and the 78 million downloads of Fortnite's mobile offering. This incredible achievement suggests that despite being released later, Call of Duty Mobile has managed to differentiate itself from its competition. Some may wonder how well the game is doing financially and how many players have left the game dormant, yet it seems that the game has managed to achieve impressive feats in that area as well. The game has managed to generate $327 million since launch in 2019 and it is clear that the mobile game is a force to be reckoned with, even if it does not get the same attention as the console-based games.
It should be noted that Call of Duty has heavily promoted its mobile game, using aesthetic items in titles such as Modern Warfare to get the attention of players and this is perhaps key to its success. While other games have promoted their mobile iterations, it seems that Call of Duty Mobile has done the most in terms of synergetic marketing as well as differentiating itself as a force to be reckoned with through eSports partnerships. With that in mind, this incredible download milestone appears to be a well-deserved achievement.
On top of a considerable effort by the marketing team behind the game, there are also constant updates coming to Call of Duty Mobile which keeps the game interesting despite its simplified mechanics. It is clear that a lot of work has gone into the game and it continues to attract players because of its updates. With these factors in mind, it is perhaps unsurprising that it has now surpassed 250 million downloads.
Call of Duty Mobile is available on iOS and Android devices.
Source: Charlie INTEL