Long known as one of the world's finest destinations for enthusiasts of art, culture, and board games, Germany has also proudly played host to Gamescom, the annual trade fair for video games and their attendant technology since 2002. With Gamescom 2023 already in full swing, there have already been several noteworthy revelations. Scheduled events include a Q&A with the developer of Cyberpunk 2077: Phantom Liberty DLC, Xbox engaging in three days of constant streaming into hotly anticipated titles, and perhaps most intriguingly for some, rumors of new lines of AMD GPUs (Graphic Processing Unit) being announced by the red team and Senior Vice President Scott Herkelman. While there remains no definitive information at the time of writing regarding exactly when AMD will make its plans for Gamescom 2023 official, but here’s everything that’s known for certain while power users continue to anticipate the potential power that will soon be available for purchase.

What is Publicly Known About AMD’s Upcoming Announcement?

RELATED: Xbox Game Pass Getting Sequel to Critically-Acclaimed Game (gamezxc.com)Thanks to social media posts by none other than Scott Herkelman, who in addition to being AMD’s Executive Vice President is also General Manager of AMD’s Graphics Business Unit, anyone with internet access knows to expect the release of the as-yet-unreleased 7000 line of new AMD processors. Gamers lucky enough to be able to travel to Germany in person will even reportedly be able to try out the new technology for themselves to see how it performs.

Current Details on the Radeon RX 7700 XT/RX 7800 XT Graphics Cards

RELATED: AMD’s Ryzen 7 7800X3D Sees Price Cut As Starfield Approaches (gamezxc.com)As owners of AMD graphics cards will likely be aware of, several lines of such products produced by the company also feature proprietary RDNA or Radeon DNA software. Some players may not be aware of this, but in addition to manufacturing technology which supports both mobile and PC gaming, RDNA also features quite prominently in the latest generation of consoles such as the Xbox X/S and the PS5.

Despite having only been available for purchase since 2019, RDNA has gone through three different iterations, each with improved features and functionality over the previous generation. In fact, there is a decent level of speculation that this upcoming announcement may include mention of RDNA 4, which promises improvements in quality of up to 50 percent over RDNA 3.

Rumors of “Enthusiast-Grade” GPUs Shows AMD’s Focus is On Power Gaming

On August 1st, 2023, AMD conducted a shareholder earnings call during which the CEO of AMD herself, Dr. Lisa Su confirmed to those in attendance that the company intends to release “enthusiast-grade cards”, which implies that there will likely be multiple lines of GPUs being released to attract enthusiasts, though likely at different price points to encourage a range of sales.

Although AMD has released GPUs targeted towards power users and enthusiasts in 2020, there has been relatively little movement since then, which further serves to add truth to the rumors which are currently circulating. There is currently no word on exactly which day of Gamescom 2023 AMD is planning on making its much anticipated announcement, but gamers are watching and waiting with bated breath.